The Brief:

Reimagine the existing Asics Gel Lyte One Eighty through a color + material story.

The Team

Left to right: Jean-Marc Bastien, Me, Tarik Kaddouri

Color + Material Concept: ROOTS

With the Gel-Lyte One Eighty, Asics pulls from the iconic Gel-Lyte series to write the new future of the brand. Inspired by our ROOTS, both genealogical and geographical, we draw on our history to tell our stories.

Color-Blocking Exploration:

Color Palette:

Color-Ways:

Material Design

Designed for the streets, this lifestyle material-up uses a synthetic leather for the upper with transparent skins printed with the roots graphics. The transparent outsole reveals the cubic printed roots graphic on the midsole.

Asics Gel Lyte One Eighty: Roots

Design by me, renderings by Jean-Marc Bastien